Manager, Marketing

Location US-FL-Miami
Job ID
Employment Type
Regular Full-Time
FLSA Status

Opportunity at a Glance


 This position is responsible for creating marketing plans and implements long and short-term marketing strategies in order to meet institution objectives.  This includes development and execution of marketing plans that competitively position the institution by establishing and maintaining a consistent image, marketing communications, branding initiatives, targeted marketing activities, and vendor selections.



  • Develops and implements marketing strategy focusing on product/event/membership growth and brand awareness through integrated campaigns and oversees creation of marketing collateral including, but not limited to: brochures, posters, print ads, videos, photographs, presentations, social media and direct mail.
  • Works with team members to integrate campaigns into our web design, prospect nurturing campaigns, and all applicable operations inclusive of member services and certification services. 
  • Oversees compliance with institution design standards and trademarked assets and works with the executive team and the organization's administration on special projects as necessary.
  • Optimizes the growth of the lead funnel by attracting site traffic, converting that traffic into new leads, and nurturing those leads to close into customers.
  • Plan the launch of new products/events and manage the cross-functional implementation of the plan.
  • Establishes effective working relationships with sales and product managers to ensure that our brand and messaging is clearly articulated.
  • Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.
  • Completes other duties as assigned.


  • Bachelors Degree in marketing, Masters a plus
  • Bilingual Spanish/English
  • Minimum of 5 years marketing experience required; as well as managing staff.
  • Computer proficiency in Microsoft Office, Internet and web applications.
  • ROI measurement, metrics development to assess ROI.
  • Excellent verbal/written communication skills are essential, as position involves extensive contact with co-management and internal/external customers.
  • In-depth knowledge of marketing techniques and financial principles. Extensive web site management/creative experience.
  • Ability to travel approximately 20%.
  • Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and email.
  • Ability to manage multiple projects with varying priority at one time.
  • Experienced with and Eloqua or other similar CRMs and marketing automation tools.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

Who We Are

The Association of Certified Anti-Money Laundering Specialists (ACAMS®) is the largest international membership organization dedicated to enhancing the knowledge and skills of anti-money laundering (AML) and financial crime prevention professionals who combat things like cybercrime, human trafficking, and terrorist financing. We help our members reach their full potential by providing extensive resources designed to develop and sharpen the skills required for superior job performance and career advancement. Its CAMS certification is the most widely recognized AML certification among compliance professionals worldwide. ACAMS works with a wide range of industries, from international and local governments to banks, credit unions and even casinos.


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