• Web/UX Digital Marketing Manager

    Location US-IL-Chicago
    Job ID
    2018-98914
    Institution
    Adtalem Global Education
    Department
    Marketing
    Employment Type
    Regular Full-Time
    FLSA Status
    Exempt
  • Opportunity at a Glance

     

    Adtalem Global Education (NYSE: ATGE) is a global provider of educational services rich with opportunities for growth and offering competitive wages and benefits.  As part of our new Digital Center of Excellence, the Website & UX Manager is responsible for the planning, execution, and analysis of digital strategies to grow all of ACAMS business verticals. In this role, you will be responsible for overseeing day-to-day enhancements, optimizations and measurement for the website to improve user experience and increase profitability. You will work closely with business owners in marketing, as well as cross-functionally with the ACAMS, Customer Service, Course Development and International business teams.

     

    Responsibilities

     

    • Lead the management of the web and ecommerce platforms to build engagement with prospects, students and alumni to deliver against business objectives
    • Liaisons with freelance and agency resources that support application and development work for the website
    • Works collaboratively with marketing and other cross-functional partners, ensuring digital strategies are fully integrated
    •  Supports the eCommerce business platform including consulting on business and technical requirements as well as managing digital branding and user interface
    • Good experience with Lead Generation
    • Leads management of web enhancements and requests, making process improvements as needed
    • Builds short-term and longer-term web & UX strategy, develops and executes short and long-term web and mobile
    • Responsible for managing SEO on the website properties, including technical and tactical SEO implementations that align with the overall strategy to drive traffic goals and performance
    • Operates as a mobile subject matter expert within the Digital Center of Excellence and the broader organization; coaches and mentors colleagues in area of expertise
    • Manages the digital creative process working collaboratively with internal stakeholders (marketing, business, channel leads, partners) and both internal/external resources from requirements definition to final production
    • Manages the development and reporting of digital metrics, setting standards, utilizing ongoing dashboards to measure progress and maximize ROI
    • Creates efficient processes and demonstrates effective project management to drive execution of initiatives
    • Ensures all digital work is consistent with the established brand guidelines
    • Ensures best practices are followed in all areas of digital marketing

    Qualifications

     

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    • Bachelors’ degree in Marketing, Online Marketing or equivalent; MBA a plus
    • Minimum 5 years digital marketing & website management including ecommerce environment
    • Strong digital analytics (Omniture, Webtrends, Coremetrics, Google) and metric skills required
    • Excellent project management skills required
    • Strong communication and presentation skills required
    • Strong teaming an collaboration skills required

    INDEED1

     INDEED1

    We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

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